CMF Kundenmonitor 2025
Very satisfied Less satisfied
84%our clients are
very satisfied
very satisfied
Very satisfied Less satisfied
Service
92%
Reliability
88%
Price-performance
88%
Creativity
88%
Quality of Counseling
90%
Speed
82%
Total Output
86%
Technical Expertise
86%
Digital Literacy
84%
AI Competence
81%
Response time
82%
n=77
BMW Event
/BMW THE 7 VIP Event
Challenges
- Proactive development of an exclusive invitation for a roadshow featuring the new BMW 7 Series
- Images and specifications for the new model? None to be found. Nevertheless, VIP customers are to be approached in such a way that they make a firm commitment
Ideas
- Translating the BMW 7 Series’ brand and product values into an elegant design that piques curiosity without giving too much away
- An invitation that, once opened, leads to a landing page via a prominent QR code, where an emotional video plays as the opening sequence
- The promotional video sets the tone for the upcoming evening: elegant, unique, and captivating.
Impact
- Consistent promotion of the BMW 7 Series' premium positioning
- The invitation, film, and event come together to create a cohesive brand experience
- 100% participation rate
Allianz Campaign
/Allianz Capital Solutions Campaign
Challenges
- Allianz is often viewed solely as an insurer and is not associated with the topic of investing
- It’s difficult to win over a discerning clientele that already has everything—what they’re looking for is transparent advice, exceptional investment opportunities, and true diversification
Ideas
- Provocative key questions as a hook to highlight the “Allianz Factors” as an added value for wealth building
- Visual centerpiece: Black-and-white portraits convey exclusivity, emotion, and clarity
- Dialogue on Equal Terms: Allianz Capital Solutions Positions Itself as a Responsive Partner
Impact
- 360° Media Campaign: Digital, OOH, Print, Podcast, and More
- >45 million gross contacts over an eight-month period
- >12 million impressions and a click-through rate (CTR) that was up to 100% higher than the benchmark
Coca-Cola Image Recognition
/Coca-Cola Contest Featuring AI-Based Image Recognition
Challenges
- Increased Sales of Zero-Sugar Products Through a Contest
- The system must work across the entire takeout market
Ideas
- It's simple: Buy the promotional product – take a photo of the bottle and upload it – register and enter the drawing
- Innovative text and image recognition and real-time feedback for consumers, ensuring that only those who have actually made a purchase are entered into the drawing
Impact
- Participation by activated outlets was five times higher than expected
- Participant numbers well above the benchmark
REWE Store Concept
/REWE Store Concept & Social Media
Challenge
- Communication Strategy for “REWE Voll pflanzlich!”, the first REWE store to offer a selection of purely plant-based products
- Design and maintenance of the social media presence, including content creation and community management
Ideas
- Gradually increasing attention through:
- Social Media Mystery Account
- Guerrilla tactics
- Countdown Mechanics
- Teaser phase with an OOH campaign
- Development of copy, store layout, and color scheme
Impact
- Customer traffic on opening day was four times higher than expected
- Sales volume led to entire departments selling out as early as the first week
- Social media account gains 4,000 followers in two weeks
- Coverage by, for example, bild.de and Lebensmittelzeitung in a “Top Story” format
Johnnie Walker Product Launch
/Johnnie Walker Black Ruby – Product Launch with a Reach of Millions
Challenge
- Launch Strategy for the New Product in Retail and the Food Service Industry
- Reaching new target audiences beyond the traditional, conservative Scotch-drinking customer base
Ideas
- A comprehensive media package with a clear positioning within the Johnnie Walker portfolio
- Specific Serve Events for Retail and the Restaurant Industry
- Tastings and Live Experiences for Editors
Impact
- 22 features in relevant publications (including fizzz, Mixology, Gastrotel, etc.)
- Trade PR reach of over 1.1 million
- 2 awards as further recognition of the campaign's quality
Heineken® Trade PR
/Heineken® – Trade PR: measurably greater visibility
Challenge
- Expand the Heineken brand's B2B presence in the highly competitive German beer market
- Strengthen brand perception in retail and the restaurant industry in a sustainable way
Ideas
- Develop a Trade PR Editorial Calendar Based on Specific Industry Topics
- Strengthening our position as experts through relevant events and statements
- Tailored media placements for a consistent presence
Impact
- Share of Voice More Than Tripled: Rose from 11th to 2nd Place Among Competitors
- Increase in reach to 3.6 million contacts within one year
Vattenfall Direct Marketing
/Vattenfall Europe Direct Marketing
Challenge
- Direct mail campaigns for one of Europe's largest energy providers and its existing customers
- Goal: To be re-elected in a highly competitive market of electricity and natural gas providers
Ideas
- A modern approach instead of conservative cover letters
- Cross-media user experience, including rewards and bonuses for customers
- Customization of mailings for 10 different customer groups, including QR code tracking
Impact
- Monthly circulation of 200,000 copies
- Above-average response rate
GSI Online Marketing
/GSI Online Marketing
Challenges
- Comprehensive digitization of the sales and marketing activities of GSI, Gesellschaft für Schweißtechnik International mbH
- Lead Generation for Welder Training Programs
- Management of online marketing for Germany and English-speaking countries
Ideas
- Content development for persona-specific landing pages, including white papers, videos, fact sheets, and blog posts
- SEA, Social Media, and Reporting
Impact
- Establishing GSI SLV as a leading provider of training and continuing education in welding and joining technologies
- Significant Increase in Applications for Welder Training Programs
