HANDELSMARKETING
We are involved at every stage of the process—from the manufacturer through retailers to the end customer—to turn any shopping occasion into a high-sales experience.
We are involved at every stage of the process—from the manufacturer through retailers to the end customer—to turn any shopping occasion into a high-sales event. Our goal:
- Bringing People into the Store—Whether In-Store or Online
- Place an order
- Encouraging Repeat Purchases—For Long-Term Success
To achieve this, we use two types of communication:
B2B-Communication, to introduce new products to retailers and to offer training and sales promotion initiatives to ensure their optimal presentation.
B2C-Communication targeted at end consumers to boost sales.
From Product to Sales Success
Effective retail marketing ensures that …
- foot traffic increases, meaning more people come into the store or visit the online platform
- Brand awareness is increasing
- the brand stands out from the competition and thereby gains an advantage
- Customer loyalty is increasing
- revenue is increased
TRADE PR
Our public relations and communications efforts increase the visibility of companies, as well as their brands and products, in the retail environment.
Our public relations and communications efforts increase the visibility of companies, their brands, and their products in the retail environment. We ensure that news spreads where retailers get their information: in the trade press. Through targeted placements, relevant stories, and a consistent presence, we help brands and products gain and maintain visibility in the retail environment.
Why is trade PR important?
Because decision-makers in the retail sector rely heavily on trade media. Trade media shape opinions, prioritize categories, and influence decisions regarding product listings and placement. Those who maintain a regular presence here secure attention, trust, and relevance in the competitive marketplace.
That is why we offer the following services in the area of trade PR:
- Trade press strategies, such as developing a thematic agenda that aligns with the brand and the retail environment
- Press releases and technical articles, professionally written, clearly structured, and journalistically relevant
- Press placements with tailored content offerings
- Interview and statement management to position experts from the respective company in leading retail media outlets
- Long-term public relations efforts with consistent communication to strengthen visibility and reputation over the long term
STRATEGISCHE PLANUNG
From defining objectives to designing the communication architecture and selecting the most effective channels, we develop the right strategy for our clients.
From defining objectives to designing the communication architecture and selecting the most effective channels, we develop the right strategy for our clients. In doing so, we combine an understanding of the brand, market knowledge, and a clear understanding of the target audience to tailor communication initiatives so that they have a lasting impact.
In complex markets, diverse channels, and rapidly changing consumer environments, sound planning ensures that …
- Presenting Brands Consistently
- Budgets are used efficiently
- Measures that contribute measurably to the company's success
Success Can Be Planned
Whether it’s long-term brand building or short-term activation: With sound strategic planning, both work together seamlessly to reach exactly the target audiences you want to address. That’s why we offer:
- Competitive and Target Audience Analyses as the Basis for Informed Decisions
- Brand and communication strategies to refine positioning, messages, and storylines
- Strategic campaign planning across the most relevant channels along the customer journey
- Workshops for the collaborative development of roadmaps, prioritization, and strategic frameworks
DIREKTMARKETING
Targeted outreach instead of wasted reach: Through personalized mailings and campaigns, we create direct connections between the brand and its target audience.
Targeted outreach instead of wasted reach: Through personalized mailings and campaigns, we create direct connections between the brand and its target audience—from selecting the right recipients to tailoring the message to each individual and providing a specific call to action. In doing so, we combine data expertise with creative execution.
In an environment of digital information overload, well-planned direct marketing ensures that …
- Messages Reach Exactly the Right Audience
- Minimize wasted spending and allocate budgets strategically
- Measurable Reactions and Responses Contribute to Business Success
We're confident that direct marketing works—whether it's digital or a traditional print mailing. Our direct marketing services include:
- Target Audience and Data Analysis as the Basis for Precise Selection and Segmentation
- Design of personalized mailings and campaigns
- Dialog Marketing Pathways: From Initial Contact to Customer Loyalty
CORPORATE DESIGN
We strengthen brand identity with a cohesive visual identity—from the logo, color palette, and typography to consistent implementation across all channels.
Especially when brands communicate across multiple channels, locations, or teams, a clear design determines whether their brand identity holds together or falls apart. We develop designs that provide enough structure to appear consistent while leaving enough room to remain dynamic. The goal: a cohesive brand identity—from the logo, color palette, and typography to consistent implementation across all channels.
A corporate identity is more than just a set of guidelines.
It is a brand’s visual identity—one that remains recognizable on every business card, in every storefront, and at every digital touchpoint. And we guide you through the entire process
- Brand Identity and Logo
- Color palette and design language as the foundation upon which the entire brand identity is built
- Typography and Visual Style
- Typography, visual language, and design elements for a clear, recognizable identity
- Guidelines and Toolkits
MOTION DESIGN & 3D
Egal ob gefilmt, gerendert oder beides kombiniert als Virtual Production: Wir erstellen Bewegtbild, das Botschaften in Erlebnisse verwandelt.
Unsere Bewegtbild-Formate verleihen Marken Emotionen und machen auch komplizierte Aussagen schnell verständlich. Die Ansprüche an visuelle Qualität sind heute höher denn je, daher sorgt durchdachtes Video- & Motion-Design dafür, dass …
- Brands innerhalb weniger Sekunden überzeugen
- Produkte und Konzepte sichtbar werden, noch bevor sie real existieren
VON IDEE ZUM BEWEGTBILD
Imagefilm, 3D-Rendering oder animierte Produktfilme für Social Content: Mit kreativem Storytelling, technischem Know-how und KI-gestützten Tools entfaltet jedes unserer Bewegtbild-Projekte seine volle Wirkung. Wir entwickeln:
- Image-, Produkt- und Kampagnenfilme
- Personalisierte Inhalte und effizient durch KI gestützte Workflows
- Motion Design und Animation für erklärungsbedürftige Themen
- 3D-Renderings und -Visualisierungen für Produkte, Räume und Konzepte
- AR- und VR-Content
SOCIAL MEDIA
Where Feed Meets Followers: We drive engagement, interaction, and greater brand relevance.
From the initial content idea to the finished post, we develop social media presences that foster engagement within the community. With constantly changing trends, algorithm updates, and ever-shorter content cycles, a well-thought-out social media strategy ensures that …
- Brands Stay Relevant in Real Time
- Content that is tailored to the platform and the target audience
- From reach to genuine engagement
FROM REACH TO COMMUNITY
Thanks to our knack for the right timing and tone, each of our social media campaigns achieves its full impact. Our areas of expertise include:
- Development of Social Media Strategies and Content Concepts
- Content production for Feed, Stories, and Reels—from photos to videos to graphics
- Community Management and Editorial Planning
- Paid Social Campaigns
SHOPPER-MARKETING
We design the right packaging, placement, or promotional campaign for major industrial clients such as Coca-Cola and Nestlé to effectively drive purchasing decisions.
For major industrial clients such as Coca-Cola and Nestlé, we find the right packaging, placement, or promotion to effectively drive purchasing decisions. After all, shopper marketing begins where people become buyers. The benefits:
- The right steps are taken at the right time
- Brands and products are brought to life
- Purchasing decisions are deliberately influenced
Shopper marketing combines brand strategy, retail activation, and consumer insights with the goal of successfully shaping the critical moment of purchase. A key factor in this is understanding the customer journey so that target audiences can be engaged at the relevant touchpoints.
From Impulse to Purchase
We make brands and products visible exactly where decisions are made. We achieve this through:
- Shopper Analytics & Insights
- Strategy and concept development with a focus on the customer journey
- Promotional implementations & targeted activation
- effective campaigns that not only deliver short-term success but also foster long-term brand loyalty
KI-CONTENT
We use artificial intelligence to help us produce content tailored to specific target audiences in an efficient and scalable manner.
We use artificial intelligence to help us produce content tailored to specific target audiences in an efficient and scalable manner. AI enhances our creative processes, streamlines workflows, and enables us to tailor content precisely to different target audiences and channels without compromising quality.
Why AI-Generated Content Is Important
The demands for content and design customization are growing faster than traditional production processes. Different platforms, ever-changing formats, and rising expectations for personalization call for intelligent solutions. AI creates opportunities for speed, flexibility, and data-driven relevance. By drawing on a wide range of AI tools, we can …
- Produce content faster and more consistently
- Easing the Burden on Creative Teams During Periods of High Workload
- Use Resources Efficiently
Efficiency Meets Creativity
For us, using AI doesn’t mean handing everything over to it. The creative process remains the creative process. Brainstorming is still a mental exercise. Campaigns are based on human expertise. But AI helps us scale our ideas and target audiences more precisely. That’s why we offer:
- AI-powered content production and refinement of text and visuals
- Scalable campaign assets: large volumes of variable content that can be produced consistently, in line with the brand, and quickly
- AI analyses that, for example, evaluate the advertising impact of different layouts and assess campaign success
KAMPAGNEN
We design and execute eye-catching campaigns that creatively showcase brand messages and measurably drive sales.
We design and execute eye-catching campaigns that creatively showcase brand messages and measurably drive sales. From the initial idea through creative development to execution across the appropriate channels, we focus on reaching target audiences where they actually are, so that every message has its full impact.
In an environment marked by short attention spans, a growing variety of channels, and rising expectations regarding relevance, a well-thought-out campaign ensures that …
- Messages that stand out and stick in people's minds
- Ensuring Optimal Synergy Between Creative and Media
- Results can be read directly
Results Can Be Read at a Glance: From Attention to Sales
Whether it’s a major flagship campaign or a targeted activation—with the right creative approach and a precise selection of channels, every campaign can reach its full potential. That’s why we offer:
- Creative concepts for campaign ideas that present messages in a memorable and emotionally engaging way
- Content production for all relevant formats, from video to social media to print
- Performance measurement and optimization to continuously improve campaign effectiveness and allocate budgets strategically
B2B-MARKETING
With clear messages and relevant content, we effectively position new products, promotions, or special services with retail partners and decision-makers.
With clear messages and relevant content, we effectively position new products, promotions, or special services with retail partners and decision-makers. Rather than a broad appeal, what counts here is substance: well-founded arguments and tailored formats that support the decision-making process. In doing so, we combine expertise in complex products with a keen sense of the language of each target audience. Conviction comes from relevance (sometimes combined with volume), which is why our B2B marketing services include:
- Positioning and message development for (new) products, promotions, and services in the retail and decision-maker sectors
- Content and material creation, ranging from sales materials to technical articles and digital formats
- Campaigns and initiatives throughout the B2B customer journey, tailored to retail partners and decision-makers
Those who use B2B marketing strategically are able to …
- convince even technically sophisticated target audiences with their messages
- build trust and credibility with partners
- Achieving sales and marketing goals
DIGITAL
We ensure that a digital brand presence translates into measurable conversions and real impact.
Whether it’s performance marketing, digital strategy, or channel strategy: We develop data-driven solutions that make brands visible exactly where people are searching. In an environment marked by rising user expectations, ever-shorter attention spans, and a constant stream of new technologies, a well-thought-out digital strategy ensures that …
- Brands Reach the Right Target Audiences Through the Right Channels
- SEO and GEO Strategies: Building Visibility
- KPI-based analyses enable ongoing optimization
FROM VISIBILITY TO INTERACTION
Whether it’s a website relaunch or the optimization of existing digital offerings, each of our digital projects achieves its full potential with the right technical foundation and a clear focus on the user. We offer:
- Design and Development of Websites, Microsites, and Online Stores
- UX/UI Design That Brings User Experience and Brand Identity Together
- Performance Marketing & SEO to Targetedly Increase Visibility and Sales
- Digital Process Automation and AI-Powered Content Solutions for Greater Efficiency
PHOTOGRAPHY
We showcase products creatively because a good picture often says so much more than many words.
In our in-house photo studio, we create images that showcase products in the best possible light and give brands a distinct identity. In a world where consumers scroll through thousands of images every day, well-crafted advertising photography ensures that …
- Products get exactly the attention they deserve
- Visual elements should align with the brand and remain recognizable
FROM PRODUCT TO RISING STAR
From food photography in our own show kitchen to catalog photography and lifestyle photos for campaigns: With professional equipment and a trained eye for detail, each of our photo shoots achieves its full impact. We offer:
- Concept Development and Art Direction for Product and Image Shoots
- Food Styling and Photography
- One-stop production for catalogs, e-commerce, and social media
- Hybrid workflows from mood boards to retouching, with AI support throughout the entire process
